Cognitive and linguistic factors affect visual feature integration.

Five experiments investigated the influence of cognitive and linguistic factors on the integration of color and letter-shape information. Subjects were briefly presented strings of colored letters that varied in pronounceability and familiarity. Detection and search tasks required subjects to identify the color of predesignated target letters. It was proposed that errors in integrating color and shape would be less likely with items from different perceptual units than from items within the same perceptual unit. If words, at some level of perceptual analysis, are processed as units whereas nonwords are processed by individual letters, then there should be more letter-shape and color feature integration errors with words than with nonwords. The first two experiments tested this prediction by comparing feature integration errors with words and nonwords. The remaining experiments manipulated letter-string pronounceability, familiarity, and the presence of vowels to isolate the factors that may influence feature integration. The results demonstrate that cognitive and linguistic factors, such as familiarity and pronounceability, can influence the combination of colors and shapes in perception.